Product Strategy & Training
Your team builds features.
But not the right ones.
I help product teams stop building by opinion and start building with clarity — through workshops and consulting grounded in a battle-tested 6-phase cycle.
My experience in numbers
8+ Years building and fixing product teams across industries
4× Companies transformed from reactive teams to product-led orgs
6 Phase methodology refined through real, messy situations and clear roadmap
The problem
Most product teams aren’t broken. They’re just building the wrong things
Stakeholders drive the roadmap
The loudest voice in the room decides what gets built — not data, not users, not strategy. Your team executes instead of leads.
No process, just reaction
Every sprint starts from scratch. There’s no shared language for discovery, prioritization, or success — just urgency and assumptions.
Can’t measure what you built
Features ship but success is never defined upfront. You can’t tell if something worked because you never decided what “working” meant.
The method
Services
Two ways to work together.
Workshop
Team Training Day
A full-day workshop where your product team learns and applies the 6-phase cycle using real cases from your own company. Remote.
$2,000
USD — per session, up to 10 people
Full-day session (6-8 hrs)
Hands-on exercises with your real roadmap
Frameworks and templates included
Follow-up Q&A session (1 hr)
Works for any industry — no conflict with NDAs
👉🏻 Book a workshop
Consulting
90-Day Implementation
After the workshop, I stay with your team for 90 days to implement the cycle phase by phase — so the change actually sticks.
$4,500
USD — full engagement
Team diagnosis (weeks 1-2)
Phase-by-phase implementation (weeks 3-10)
Success metrics set from day one
Weekly check-ins + async support
Available only after the workshop
👉🏻 Learn more
Zaira
Zatarain
Product Lead & Trainer
About
I’ve spent 8+ years building product teams from scratch — mostly inside companies that had no process, no shared language, and a CEO who doubled as the de facto PM.
Every team I’ve joined had the same problem: smart people building the wrong things because no one had defined how decisions get made. I built my methodology one chaotic sprint at a time.
Now I teach it to teams so they don’t have to learn it the hard way.
Built the product cycle at 3 companies — from zero process to structured, measurable delivery.
Specialist in stakeholder management — keeping product integrity without burning bridges.
Priorization + impact/effort frameworks adapted for teams that need to move fast and justify every decision.
Get started
Ready to build with clarity?
Book a free 30-minute diagnostic call. No pitch, no pressure — just an honest conversation about your team and whether I can help.
Or email directly at info@zairazatarain.com